The MENA Region: The Fastest Growing Video Game Market
Videogame Publishers In the MENA Market
The Middle East and North Africa (MENA) region is one of the fastest-growing markets in the gaming industry. According to a report by Laiggs, the MENA region generated more than $4 billion in video game revenue in 2017. With the region’s promising future, DeafCat Studios is excited to be part of this industry. In the coming years, our objective is to localize more Chinese games into Arabic.
Despite the region’s rapid growth, the MENA market can be quite challenging for foreign video game developers and publishers. However, there is a significant appetite from global companies such as EA, Ubisoft, Microsoft, and Chinese publishers who want to expand their footprint in this market.
Recently, we had the chance to attend Gamescom in Cologne, Germany, and had the opportunity to speak with various publishers. We felt that these publishers are very interested in growing their presence in the MENA market. Chinese publishers, in particular, are rejoicing as the Chinese government has lifted the freeze on new video game licenses.
As the MENA gaming industry continues to grow, we believe that there are more opportunities for developers and publishers to tap into this market. With a population of more than 400 million and a young demographic, the MENA region has a lot of potential to become one of the largest gaming markets in the world.
At DeafCat Studios, we are excited to be part of this promising market and look forward to contributing to its growth in the coming years.