Modern Standard Arabic is Key to Reach a Global Arabic Audience

Deafcat Studios — Fri, 13 Jul 2018 13:05:37 +0000

Modern Standard Arabic dubbing in the Middle East

Arabic dubbing in the Middle East started with the late Nicolas Abou Samah, a celebrated Lebanese film director when he established his company FILMALI in Leabnon. His initiative sparked the industry in the Middle East given the importance of Arabic localization, as the significance of Arabic (Modern Standard Arabic specifically) cannot be underestimated in the modern world. It is the official language of over 20 countries and there are about 300 million speakers of Arabic across the world. As so, this is a huge potential in the global market growth.

Modern Standard Worldwide

The Arab world exhibits an immense opportunity for media, entertainment and many other different industries to expand their global reach. Nevertheless, Arabic localization is a particularly tricky task due to its complexities and dialects. Many brands chose to localize in Standard Arabic, from those we mention Netflix and Amazon and many other; this seems to be a wise choice since it’s the official language used in most all Arab countries. By definition, this choice escalated the global reach of these brands. However, and as mentioned before, Arabic is a complex language with many different dialects, which will directly affect the pronunciation when opting to localize in Modern Standard Arabic.

Lebanon & Egypt using Modern Standard

In terms of volume, there is no doubt that Lebanon and Egypt are the two biggest localization hubs in the Arab region. However, there are some major concerns that should be addressed when deciding which pool of talents to choose from and the reason in mainly due to the local accents. The Levantines (people living in Syria, Jordan, Palestine and Lebanon) have almost non-existent local accent when speaking Modern Standard Arabic; consequently they have a better pronunciation then other Arab speakers. Whereas Egyptians, have a predominant local accent that remains present when speaking Modern Standard Arabic. Comparing the two accents is rather simple. Lets take the letter G as an example. In Modern standard Arabic, it is pronounced “Jee” as in Jar, but Egyptians pronounce it “Gee” as in Galaxy, which is wrong. Consequently, the increase in demands for Modern Standard Arabic localization in Lebanon prove to be reasonable when intending to maximize the reach across the Arab world. With all eyes on the MENA region, it is becoming the future ahead. The market is booming which is pushing international brands to seek every way and opportunity to connect with the market’s demands, and language is a key factor to attain this connection. DeafCat Studios

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Modern Standard Arabic Voice Over for Cartoons!

Deafcat Studios — Sun, 22 Feb 2015 21:49:03 +0000

A couple of days ago a producer at a TV network contacted me for a potential business collaboration. The project at hand was dubbing into Arabic cartoon series and animated movies. During our conversation, he asked me a few questions that you can find below in this Q&A.

Q: What is the difference between all the various Arabic dialects and which one in your opinion is the best sounding?

A: There are more than 30 dialects in the Arabic language and they are very different from each other. Some dialects are really heavy and influenced by other languages and other dialects are light and closer to the modern standard Arabic, hence the lighter the dialect the more understandable by the majority of Arabs. If you look at mass media in the MENA region, they usually opt for anchors who speak a lighter dialect like Egyptian, Lebanese, Syrian or even Tunisian so that all Arabs can understand. It is very difficult for me to choose the best sounding dialect since it is very subjective; however, if I was to pick one, I would select a dialect that is light and modern such as Lebanese or Egyptian.

Q: Should Arabic voice over for cartoons be performed in modern standard Arabic or in a specific dialect?

A: Well if the cartoon is to be broadcasted to a mass regional audience, then it would make more sense to record it in modern standard Arabic and not a specific dialect.

Q: Do you think modern standard Arabic can be used for comedy roles or would it be better to opt for the local slang?

A: There is no doubt that some Arab regions are more relaxed than others, and people of these regions are usually very sociable and have a great sense of humor. Therefore, their local dialects can also be perceived as humorous. However, modern standard Arabic can be equally humorous if not more. We have dubbed funny cartoon series into modern standard Arabic and they were highly successful. I would definitely recommend it over a local dialect.

You can watch below some of the cartoons that have been dubbed with modern standard Arabic voice over.

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Modern Standard Arabic Archives - DeafCat Studios

Modern Standard Arabic is Key to Reach a Global Arabic Audience

Modern Standard Arabic dubbing in the Middle East

Modern Standard Worldwide

Lebanon & Egypt using Modern Standard

Modern Standard Arabic Voice Over for Cartoons!